NutraBio Reaffirms Commitment to Brick-and-Mortar Retail Channels, Halts TikTok Third-Party Sales

Dear Valued NutraBio Brick-and-Mortar Partners,

We reaffirm our unwavering commitment to supporting brick-and-mortar retail and to share some important updates regarding our Minimum Advertised Price (MAP) policy.

Effective May 17th, 2024, NutraBio will be taking a strong stance by halting all sales through TikTok sellers. This decision stems from our dedication to maintaining the integrity of our brand and our unwavering support for our brick-and-mortar partners, such as yourselves.

Since our launch in brick-and-mortar stores over nine years ago, NutraBio has enforced a strict MAP policy. This policy was established to ensure a level playing field in the marketplace and to safeguard brick-and-mortar establishments that invest their time, money, and resources into showcasing NutraBio products on their shelves. We firmly believe that this policy not only preserves the value of our brand but also cultivates a mutually beneficial partnership between NutraBio and our brick-and-mortar retailers.

As part of our ongoing commitment to supporting brick-and-mortar stores, we continuously assess our sales channels to ensure they align with our core values and objectives. While we acknowledge the potential reach of platforms like TikTok, we made a promise to our brick-and-mortar partners nine years ago, and we intend to uphold it. We will not allow any company nor entity the power to disrupt our marketplace, create unfair competition, nor undercut our true partners..

We understand that this decision may impact some of our valued partners who have utilized TikTok as a sales platform. However, we firmly believe that by reaffirming our commitment to brick-and-mortar stores, we can collectively strengthen our position in the market and create long term growth together. We are dedicated to thriving in this competitive landscape alongside you.

We appreciate your understanding and support as we navigate these changes together. Should you have any questions or concerns regarding this update, please do not hesitate to reach out to your NutraBio representative for further clarification.

Thank you for your continued partnership and unwavering dedication to NutraBio. Your support means the world to us, and we look forward to continuing to grow and succeed together.