What Does "Clean" Really Mean?

I’m looking through FLEX magazine and so many brands make the same claims to make pure, clean supplements as we do, but their ads are completely deceptive. One major brand uses the word “Cleanest” to describe their line. But when you look at the supplement facts panel on their website they have 12 chemical excipients in the product. When you read their fine print, they define "clean" as having no artificial dye. That’s great, but what about the Microcrystalline Cellulose, Dicalcium Phosphate Dihydrate, Croscarmellose Sodium, Silicon Dioxide, Hydrogenated Vegetable Oil, Magnesium Stearate, Hypromellose, Titanium Dioxide, Polydextrose, Talc, and Maltodextrin that they add. None of these are active ingredients, they are excipients added to make manufacturing more efficient. If a brand is going to use these additives that’s fine, but don’t use the slogan “Clean is Powerful.” At NutraBio, we add nothing – zero. That’s clean. We're not the only brand that sticks to purity, there are a lot of good products out there. What we can guarantee is that each every NutraBio supplement is as pure as it can be. Nothing added, no proprietary blends hiding what's in the product, full label disclosure, and 100% label claim. If it's in out product, you know exactly what it is and how much is in there. Every active ingredient is listed in quanity, even the exact quantity of the flavor components.