Back in the day, clean label products weren’t a thing. Many brands could hide behind proprietary blends, essentially allowing them to potentially fairy dust ingredients, and you would never know.
Additionally, some brands were throwing things in the product that had no business being there (sometimes even illegal substances, which opened up several lawsuits and raids on warehouses).
Today, consumers are incredibly educated and want to know exactly what’s in their products and at what dosages. They want to ensure that what they’re spending their hard-earned money on is not only safe but it’s going to provide them with the results they’re looking for because of effective dosages.
After the industry was hit with a few shocking black eyes from the media regarding spiking and brands not meeting label claims, consumers became increasingly vocal that they demanded transparency.
Consumers started making their voices heard with their wallets and only started supporting brands they could trust due to them already having 100% transparent and clean label products.
The good news is that many brands are supporting the clean label movement, with NutraBio leading the way with our clean performance and wellness supplements.
Disclaimer: This article is for informational purposes only and is not meant to treat or diagnose any condition. It is recommended that you speak with your doctor before starting any exercise program, making changes to your nutrition plan, or adding any new supplements into your current regimen.
What Are Clean Label Products?
Clean label supplements have simple, natural ingredients that you can actually pronounce. These products skip artificial additives, fillers, and harmful substances that make you feel like you’re back in elementary school, sounding out how to pronounce the word.
The clean label movement focuses 100% on transparency — showing you exactly what’s in each tablet, protein powder, pre-workout, or any dietary supplement you want to purchase to help you reach your health and fitness goals.
NutraBio leads this trend by fully disclosing all ingredients on our labels — no hidden stuff or “proprietary blends” to mask what you’re really taking. Clean label products meet the growing demand from health-conscious people who want to know what goes into their bodies.
After all, the whole goal of living a healthy lifestyle is understanding precisely what you’re putting in your body, right? You have a right to know (or choose not to take a supplement if you don’t know what’s actually in the product).
Taking things a step further, NutraBio provides you with testing on every batch we produce. We have transparent sourcing and ensure every ingredient that comes into our facility is tested when it arrives. The ingredient is not used if something doesn’t meet specs or standards.
On top of testing supplements to ensure they meet label claims, The Clean Label Project even tests supplements for heavy metals and contaminants to ensure product safety.
When you pick up a clean label supplement, you’ll see short ingredient lists with recognizable components rather than chemical names that require a science degree to understand.
Why the Demand for Clean Label Products Is Growing in 2025
One change that I absolutely love and will support is that individuals who want to make their health a focus and priority now demand more from their supplements than just results.
A May 2024 survey shows that 51% of shoppers look for clean label packaged products. You want to know what goes into your body, and that’s amazing! Trust drives this trend as more people read labels and reject items with strange chemicals.
I fully expect to see that number rise from 51% with each passing year.
Your growing focus on health makes you pick supplements with simple, real ingredients. Digital tools let you check product facts fast, pushing companies to be honest about what’s in the bottle — like the ability to go online and look at the test results from every bottle from NutraBio that you purchase.
Environmental worries also push the clean label movement forward. Many fitness enthusiasts care about both personal health and planet health. Companies use blockchain tech to prove where ingredients come from and how safe they are.
This entire clean label movement builds your trust in brands that show their supply chain. The supplement industry must adapt as you expect total honesty about what’s in each product. NutraBio and other forward-thinking brands gain loyal customers by putting quality first and skipping artificial nonsense that has no purpose being in your supplements.
The Benefits of Choosing Clean Label Supplements
Clean label supplements offer you real health benefits without any of the bad or potentially unhealthy stuff. These products use simple, natural ingredients you can actually read and understand while skipping the artificial additives and fillers.
If you’re like many consumers today, you probably check labels before you make a purchase to avoid harmful ingredients that might hurt your progress. And that’s smart!
Clean label supplements build trust between you and the brands like NutraBio that care about quality. Your workout results may improve with products that don’t contain unnecessary fillers that can block nutrient absorption.
Plus, these clean supplements match your values if you care about ethical sourcing, sustainability, and wellness. The clean label project certification helps you spot the best options quickly when shopping for protein powders and other supplements to fuel your workouts and results.
How NutraBio Is Leading the Clean Label Movement
NutraBio stands at the front of the clean label movement with full disclosure on all of our product labels. We show every gram of each ingredient used in our supplements — no hidden fillers or “fairy dusting” of key ingredients.
We take product safety to the next level with strict standards and testing for heavy metals and contaminants. Each batch goes through third-party labs to check quality before reaching store shelves.
We’ve even published videos of our manufacturing process and how strict we are when adhering to quality standards. We pride ourselves on going above and beyond to ensure our products are 100% transparent, pure, and meet every label claim.
It’s thanks to our quality standards for the clean label movement that so many people recommend and use NutraBio products. We even go as far as to break down how many grams of protein you will yield per serving — something you never see done by most brands these days.
Our goal is to ensure ingredient purity and quality so that you know exactly what goes into your body. We pride ourselves in the commitment to quality over quantity, which proves why more supplement users trust NutraBio supplements for better overall results.
How Consumers Can Make Informed Choices
To make better and more informed choices with your supplements in today’s market, you first need to understand some clear steps to spot clean label supplements.
Smart choices start with knowing what to look for on product labels. The below showcases the best way to look for and verify product quality and transparency.
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Check the ingredient list first — clean label supplements have short lists with words you can pronounce. Look for things like vitamin C instead of ascorbic acid being shown on the label.
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Avoid products with artificial ingredients, fillers, and harmful substances that might harm your health.
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Look for third-party testing symbols on packaging to ensure product safety. The Clean Label Project certification proves a supplement has been tested for heavy metals and contaminants.
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Read the full nutrition facts panel to understand what you’re really getting and in what dosages you are taking. Many companies hide poor ingredients behind terms like “proprietary blend.”
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Research the company’s manufacturing practices before buying their products. Brands focused on health and wellness often share details about their facilities.
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Use your phone to scan QR codes that link to more product information or provide a website where you can go look at the lot number for the product you purchased. Many supplement makers now offer this feature for greater transparency.
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Join online forums where fitness enthusiasts discuss supplement quality. Real users often spot problems that marketing materials won’t mention.
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Contact companies directly with questions about their ingredients or processes. Don’t feel weird or bad that you’re reaching out to them directly with questions. Good brands will answer quickly and thoroughly. If their response seems like they’re avoiding your question, that may be a red flag that you need to take into consideration.
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Compare similar products from different companies to spot the cleanest options. The best supplements often cost more, but they also tend to contain better overall ingredients.
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Trust your body’s response to supplements as the final test of quality. Clean label products typically cause fewer side effects than those with artificial additives (such as bloating, digestive discomfort, etc.).
Conclusion
Clean label products mark a major shift in the supplement industry for 2025. As health and fitness enthusiasts, we all deserve to know what goes into our bodies. We shouldn’t have to guess or simply “trust” that a brand is doing the right thing and not trying to pull the wool over our eyes.
Transparency and clean labels shouldn’t be an option anymore. The push for pure, simple ingredients grows stronger each day, and the industry needs to listen to what consumers want.
And more than anything, you should DEMAND clean label supplements where every label you pick up is 100% transparent. You shouldn’t be left wondering or guessing anything about the profile or ingredients in the supplements you’re taking.
Your health and results matter — choose brands that refuse to show all ingredients clearly with exact dosages. The future of supplements is clear, honest, and clean. Make sure your choices match these values.
Explore NutraBio’s clean label sports nutrition supplements and experience the difference you’ve been looking for.
