If you see whey protein concentrate listed on a label you can pretty much bet you’re getting ripped off.
The term whey concentrate, for all intents and purposes can be considered a proprietary blend. How can I say that? Because whey protein concentrate can be listed as single ingredient on the label, even though multiple undeclared cheaper ingredients are actually in the product. This deceptive practice is one of the worst scams in the sports supplement industry, and here’s the kicker - it’s actually legal.
The USDA has a very broad definition of whey protein concentrate to which the following ingredients fit in: procream, WPC80 (whey protein concentrate 80% protein value), WPC34 (whey protein concentrate 34% protein value) and everything in between (WPC60, WPC75, etc.). So instead of listing any of these ingredients on the label by name, the manufacturer just lists all of them as whey concentrate. Even if they put all 3 in the product (WPC80, WPC34, Procream), they just need to list whey concentrate once on the label. Unfortunately, you'll have absolutely no idea that the crappy ingredients are in the product.
The worst of all of these ingredients (listed as whey protein concentrate) is Procream. Procream is basically the extra junk that is filtered out of sweet whey to make whey protein isolate. It’s the garbage!!! It’s over 25% fat and filled with lactose (sugar). So part of the legal scamming that goes on is that brands will use proprietary blends with whey concentrate and whey isolate. Obviously their marketing touts the isolate even though they usually put as little as 40mg (not Grams) in each serving. Then they add the Procream into the whey concentrate blend so you end up with the same crap you had before you filtered it out. That’s like going for an oil change and after the mechanic drains the old oil from your car, he then puts it right back in, and tells you he changed the oil. It’s a bunch of BS. For an oil change its fraud and illegal, but it’s perfectly legal when manufacturing protein.
Here’s a typical protein product using this scam - The label on the products claims: Protein Blend (whey protein concentrate, whey protein isolate) with a total dosage of 25 grams. Here’s what’s actually in the product: Protein Blend (9 grams of Whey Protein Concentrate 80%, 8 grams of Whey Protein Concentrate 34%, and 8 grams of Procream). The label leads you to believe you are getting 25 grams of 80% whey concentrate when in reality you are also get 2 additional proteins which are filled with fat, lactose and cholesterol, and are the worst crap on the market.
Why do they do it? Because Procream is a fraction of the cost of whey isolate or whey concentrate 80%, and since it’s filled with fat and sugar - it tastes great, like adding butter and sugar to cocoa powder to make chocolate.
NutraBio has never used WPC34, Procream or anything less than Whey Protein Concentrate 80% in any of our products. Our Whey Isolate is 100% Whey Protein Isolate
(90% pure) with no other cheaper forms of protein included. NutraBio Classic Whey
is 100% Whey Protein Concentrate 80 (80% pure) with no other cheaper forms of protein included. We never use proprietary blends to hide anything and all of our ingredients are disclosed with every amount on the label of every product.
Founder NutraBio Labs.